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DTSTART:20171031T133000Z
DTEND:20171031T170000Z
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SUMMARY:Brand Storytelling to Connect and be Heard (DES)
DESCRIPTION:We are in the midst of a persuasion crisis   and your business and marketing is not immune. Digital technology has made the world smaller and conversely\, more complicated to navigate and effectively communicate. For any single fact\, there are hundreds of competing stories being told that inform how we feel about those facts. Emerging neuroscience into the power of storytelling as "simulated experiences" is showing us how human beings process information   like your marketing. It's not about superficially appealing to them. By taking responsibility for breaking through our audience's unconscious\, can we successfully begin to form the relationships we desire with them.
X-ALT-DESC;FMTTYPE=text/html:We are in the midst of a persuasion crisis &ndash\; and your business and marketing is not immune. Digital technology has made the world smaller and conversely\, more complicated to navigate and effectively communicate. For any single fact\, there are hundreds of competing stories being told that inform how we feel about those facts. Emerging neuroscience into the power of storytelling as &ldquo\;simulated experiences&rdquo\; is showing us how human beings process information &ndash\; like your marketing. It&rsquo\;s not about superficially appealing to them. By taking responsibility for breaking through our audience&rsquo\;s unconscious\, can we successfully begin to form the relationships we desire with them.
LOCATION:UW-Madison Grainger Hall 975 University Ave Madison\, WI 53706
UID:e.1255.9084
SEQUENCE:3
DTSTAMP:20260407T152515Z
URL:https://business.oregonwi.com/events/details/brand-storytelling-to-connect-and-be-heard-des-9084
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