Join the UW-Madison Small Business Development Center to learn how we empower small businesses and entrepreneurs in our community. Whether you&rsquo\;re starting a business\, looking to grow\, or seeking guidance\, this session is your chance to explore how we can support your journey. \;
\n\nThis January\, we&rsquo\;re also thrilled to offer new opportunities to increase your skills\, strengthen your business foundation\, and support your growth journey. Join us to learn more about how you can connect with us!
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Heather Ferguson \;is a dedicated learning and development professional with a proven track record of empowering entrepreneurs and busy professionals to transition into new roles\, develop critical skills\, and navigate complex topics with confidence. She excels at creating engaging and actionable learning experiences tailored to meet diverse learner needs.
\n\nAs Program Manager at the University of Wisconsin-Madison Small Business Development Center (SBDC)\, Heather works to design\, deliver\, and refine educational programs that address the evolving needs of adult learners. Whether she is teaching\, facilitating\, or working alongside a subject matter expert to co-create the best learning experience\, Heather prioritizes approaches that include real-world examples\, thought-provoking questions\, and engaging small-group discussions. \;
\n\nShe works closely with the SBDC business consulting team to stay attuned to client experiences and incorporates direct participant feedback\, emerging entrepreneurial trends\, and real-world client concerns into the SBDC&rsquo\;s programs to ensure they remain relevant and impactful. She also informs and engages clients and stakeholders through curated \;newsletters\, an active social media presence on \;Facebook \;and \;LinkedIn\, and the Center&rsquo\;s website.
\n\nHeather also received an inaugural national \;ASBDC 40 Under 40 award \;in 2022\, and was nominated for Wisconsin SBDC State Star in 2021 and 2024. She has a B.A. in English and Journalism from Northern Illinois University and an M.S.Ed. in Higher Education from Western Illinois University.
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