Member Connect AM

Join Us for an AM Member Connect

Featuring: Becky Berkan, Owner & Nurse Practitioner, Wilson Aesthetic Company

Presentation Title:
From Posts to Patients: How I’m Building My Brand Using Social Media

Description:
In this engaging and practical session, Becky Berkan shares her real-life journey of building a recognizable and trusted brand through organic social media. Learn how consistent Instagram and Facebook content can grow a business from the ground up by fostering genuine connection and long-term growth. This presentation focuses on what actually works, lessons learned along the way, and the power of showing up authentically online.

Key Takeaways:
• What makes people stop scrolling
• Why authenticity outperforms perfection—and how to position yourself as an expert without being intimidating
• How storytelling humanizes your brand
• How educational content builds trust faster than promotions
• Turning followers into real clients and patients
• Common mistakes that slow growth and how to avoid them