The most important metrics for your organization are all-too-often buried in Google Analytics or Facebook Ads Manager. What if you and the people you report to could see that key data visually in a single, interactive dashboard you could bookmark in a web browser? Well you can, with a free tool called Google Data Studio.
In this class, you’ll learn how to gather your marketing Key Performance Indicators (KPIs) in one place and show them off with great-looking graphs and visuals. We’ll go over examples including
- website visitor use data from Google Analytics
- SEO data from Google Search Console
- paid search data from Google AdWords
- 3rd-party data like Facebook Ad Manager, MailChimp, etc.
Date and Time
Thursday Oct 18, 2018
8:30 AM - 12:00 PM CDT
10/18/2018; 8:30am-12:00pm
Location
UW-Madison Grainger Hall
975 University Ave
Madison, WI 53706
Fees/Admission
$149
Contact Information
Julie Wood
608-263-9675
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