Creating a Visual Marketing Analytics Dashboard in Google Data Studio

The most important metrics for your organization are all-too-often buried in Google Analytics or Facebook Ads Manager. What if you and the people you report to could see that key data visually in a single, interactive dashboard you could bookmark in a web browser? Well you can, with a free tool called Google Data Studio.

In this class, you’ll learn how to gather your marketing Key Performance Indicators (KPIs) in one place and show them off with great-looking graphs and visuals. We’ll go over examples including

• website visitor use data from Google Analytics
• SEO data from Google Search Console
• paid search data from Google AdWords
• 3rd-party data like Facebook Ad Manager, MailChimp, etc.